Effective date: July 31, 2018
DaycareHero, LLC ("DaycareHero", "we", "us" or "our") operates the https://www.daycarehero.com and https://www.thedaycarehero.com (collectively as DaycareHero.com) Website ("Website", "Site" or "Service(s)"). This Privacy Policy page informs you of our policies regarding the collection, use and disclosure of personal data when you use our Service and the choices you have associated with that data. We use your data to provide and improve the Service. By using our Website, you hereby consent to our Privacy Policy and agree to the terms. Unless otherwise defined in this Privacy Policy, the terms used in this Privacy Policy have the same meanings as in our Terms and Conditions.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Definitions
- "Personal Data": Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
- "Usage Data": Usage Data is information on how the Service is accessed and used. It is collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
- "Cookies": Cookies are small files stored on your device (computer or mobile device).
- "Data Controller": Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed. For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data and information.
- "Data Processor(s)" or "Service Provider(s)": Data Processor or Service Provider means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.
- "Data Subject" or "User(s)": Data Subject is any living individual who is using our Service and is the subject of Personal Data.
Information Collection and Use
We collect several different types of information for various purposes to provide and improve our Service to you.
Types of Data Collected
Personal Data - While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to:
- Email address
- First name and last name
- Phone number
- Address, State, Province, ZIP/Postal code, City
- Cookies and Usage Data
For Childcare Providers: We obtain your address (street name and number, city, postal code, state) either through the means of public records or your own data-submission to our Site. Your address in our records will be translated into the form of Latitude and Longitude. These attributes are then used to pin your location on the map so your facility will be searchable under our search functionality. Please email us at admin@daycarehero.com if you:
(i) do not want your facility to be searchable
(ii) want your childcare facility to be completely removed from the DaycareHero Site.
Usage Data - We may also collect Usage Data. This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
Tracking & Cookies Data - Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Cookies are used to store information about visitors' preferences, record User-specific information on which pages the site visitor accesses or visits, and to personalize or customize our web page content based upon visitors' browser type or other information that the visitor sends via their browser. If you wish to disable cookies, you may do so through your individual browser options. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. More detailed information about cookie management with specific web browsers can be found at the browsers' respective websites. We use cookies and similar tracking technologies to track the activity on our Service and we hold certain information. Examples of Cookies we use:
- Session Cookies: We use Session Cookies to operate our Service.
- Preference Cookies: We use Preference Cookies to remember your preferences and various settings.
- Security Cookies: We use Security Cookies for security purposes.
- Advertising Cookies: Advertising Cookies are used to serve you with advertisements that may be relevant to you and your interests.
Device Information - When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the Cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information." Apart from using Cookies as mentioned beforehand, we may collect Device Information using the following technologies:
- "Log files" track actions occurring on the Site, and collect data including your internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and possibly the number of clicks. These files merely logs visitors to the site - usually a standard procedure for hosting companies and a part of hosting services's analytics. This information is used to analyze trends, administer the site, track User's movement around the site, and gather demographic information. IP addresses, and other such information are not linked to any information that is personally identifiable.
- "Web beacons", "tags" and "pixels" are electronic files used to record information about how you browse the Site.
Use of Data
DaycareHero uses the collected data for various purposes:
- To communicate with you
- To provide and maintain our Service
- To notify you about changes to our Service
- To allow you to participate in interactive features of our Service when you choose to do so
- To provide customer support
- To gather analysis or valuable information so that we can improve our Service
- To monitor the usage of our Service
- To detect, prevent and address technical issues
- To help us screen for potential risk and fraud (in particular, your IP address)
- To improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns)
- To provide you with news, special offers, general information and advertising about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information
Retention of Data
DaycareHero will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes and enforce our legal agreements and policies.
DaycareHero will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer periods.
Transfer of Data
Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.
If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there.
Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.
DaycareHero will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of your data and other personal information.
Disclosure of Data
Business Transaction - If DaycareHero is involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.
Disclosure for Law Enforcement - Under certain circumstances, DaycareHero may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
Legal Requirements - DaycareHero may disclose your Personal Data in the good faith belief that such action is necessary to:
- To comply with a legal obligation
- To protect and defend the rights or property of DaycareHero
- To prevent or investigate possible wrongdoing in connection with the Service
- To protect the personal safety of Users of the Service or the public
- To protect against legal liability
Security of Data
The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
California Online Privacy Protection Act (CalOPPA)
According to CalOPPA we agree to the following:
- Users can visit our Site anonymously
- Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website
- Our Privacy Policy link includes the word 'Privacy', and can be easily be found on the page specified above
Users will be notified of any privacy policy changes:
- On our Privacy Policy Page
Users are able to change their personal information:
- By logging in and updating the information
- By emailing us at admin@daycarehero.com
Our Policy on "Do Not Track" Signals:
- We do not support Do Not Track ("DNT"). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.
It's also important to note that we allow third party behavioral tracking.
Children's Online Privacy and Protection Act ("COPPA")
Our Service does not address anyone under the age of 18 ("Children").
The Site is not intended for Children, nor has it been designed to attract Children. We do not knowingly collect personally identifiable information from anyone under the age of 18. If a parent or guardian believes that the Site has in its database the personally-identifiable information of a child under the age of 18, please contact us immediately at admin@daycarehero.com . If we become aware that we have collected Personal Data from Children without verification of parental consent, we take prompt steps to remove such information from our records.
Service Providers
We may employ third party companies and individuals to facilitate our Service ("Service Provider(s)"), provide the Service on our behalf, perform Service-related services or assist us in analyzing how our Service is used.
These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
You should consult the respective privacy policies of these third-party companies for more detailed information on their practices as well as for instructions about how to opt-out of certain practices. This Site's privacy policy does not apply to, or control the activities of other advertisers or web sites.
Analytics
We may use third-party Service Providers to monitor and analyze the use of our Service.
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Google Analytics:
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network.
You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en
Advertising
We may use third-party Service Providers to show advertisements to you to help support and maintain our Service. These third-party ad servers or ad networks use technology in their respective advertisements and links that appear on the Site and which are sent directly to your browser. They automatically receive your IP address when this occurs. Other technologies (such as cookies, JavaScript, or Web Beacons) may also be used by our site's third-party ad networks to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on the site. DaycareHero has no access to or control over these cookies that are used by third-party advertisers.
Some of our advertising partners may use cookies and web beacons on our Site. As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
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Google AdSense & DoubleClick Cookie:
Third party vendors, including Google, use cookies to serve ads based on a User's prior visits to our Website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our site and/or other sites on the Internet.
Users may opt out of personalized advertising by visiting https://www.google.com/settings/ads
Behavioral Advertising & Remarketing
DaycareHero uses remarketing services to advertise on third party websites to you after you visited our Service. We and our third-party vendors use cookies to inform, optimise and serve ads based on your past visits to our Service.
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Google AdWords:
Google AdWords remarketing service is provided by Google Inc.
You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads
Google also recommends installing the Google Analytics Opt-out Browser Add-on - https://tools.google.com/dlpage/gaoptout - for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en
Payments
We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors). We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.
Links to Other Sites
Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us via email at admin@daycarehero.com.